Five Common Vision Casting Mistakes

November 23, 2009 - Mac Lake - Leadership, Vision

Strong vision casting is absolutely essential for moving an organization toward the fulfillment of it’s mission.  That’s why leaders must be consistent in casting a convincing and compelling picture of the future.  But sometimes when we actually open our mouths to cast vision we’re prone to some common mistakes.  Here are five to consider as you think about your next vision casting opportunity. 

  • MISTAKE #1  Too Much Information – While it’s important for you to know the details of the vision don’t feel like you have to share ALL the details with everyone.  When you share too much information you can actually dampen enthusiasm rather than inspire following.   Rule of thumb: The bigger the audience the fewer the details you need to share.  You can let them know there is a strategic plan, just don’t feel like you have to share the step by step details with the large crowd.
  • MISTAKE #2 Emotionless Presentation– There is nothing worse than casting vision in a monotone voice.  You may not have a charismatic personality but you can still find a way to enthusiastically express your vision through your personality.  You have to cast vision with passion or others wont be convinced that you’re convinced. 
  • MISTAKE #3 Credit Hog – it’s always tempting for a leader to take full credit for the vision.  But when we shine the light on ourselves we take the light off of the vision.  Rule of Thumb: When casting vision use the word “we” more than “I”.  Show the listener(s) how they fit into the vision.
  • MISTAKE #4  Trigger Happy – You may have a great vision but if you cast it at the wrong time you may do more damage than good.  For example if you’re new in the role remember this principle: People buy into the visionary before they buy into the vision.  Take the time to do the relational groundwork, build your credibility, demonstrate authenticity, give people time to know you as well as know your vision.  Take time to get key influencers behind and bought into the vision before casting it from a big platform.
  • MISTAKE #5  Unbelievable – Sometimes leaders cast a vision that’s so big that the average person just can’t grasp it.  Rule of thumb: the more previous success you’ve had the bigger the vision you can cast.  Our senior pastor Greg Surratt is one of the biggest visionaries I’ve known.  I always jokingly say he thinks with more zeros’ on the end than I do.  But his previous successes from years past allow him to cast a much bigger vision today.

What vision casting mistakes have you witnessed in the past?

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Mac Lake


My passion is multiplying multipliers

3 responses to Five Common Vision Casting Mistakes

  1. Great post, Mac! I think I’ve made all these mistakes!

  2. Thanks for the post, i made many mistakes myself 🙂

  3. Great post, Mac!
    Another mistake I’ve seen is casting the vision once, and assuming that everybody has gotten it. To become part of the organization’s DNA, I believe that vision needs to be cast over and over.

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