December 14, 2015 - Mac Lake - General

Words are powerful when they’re delivered the right way. But they go largely ignored when they’re boring.

It’s not the words fault.  It’s not the message fault.

The messenger is to blame.

  • Ernest Hemingway once wrote a six-word story, “For sale: baby shoes, never worn.”
  • Seth Godin has become a thought leader influencing nearly every industry through the power of his 100-300 word blog posts.
  • The information network Twitter took the world by storm in 2006 challenging us to communicate in 140 character messages.

It’s not how much you say or even what you say that makes a message stick, it’s how you say it.

“A truly wise person uses few words” Proverbs 17:2

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Mac Lake


My passion is multiplying multipliers

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