My Creative Credo
I read about a company that started in Switzerland called The BrainStore. Frustrated with traditional approaches to innovation that rely on coincidence and serendipity, BrainStore developed the Idea Factory Process. Clients come from all over for all kinds of ideas. The Cancer Assocation went to The BrainStore for ideas on how to promote the use of Sunprotection products. A 70 year old woman went to them for ideas that might help her fall in love again. The BrainStore has…Continue Reading